Interactive Travel Services Association (ITSA) - Header

The Interactive Travel Services Association (ITSA) is the association for online travel companies and global distribution systems. ITSA is the voice of the industry on public policy matters, and on educating policy makers, opinion leaders and the traveling public about the industry and matters of import that will affect travel and tourism generally.

Adware

ITSA members are committed to providing lively and informative promotions online to the traveling public while still safeguarding their privacy. As a result, they were the first industry to develop best practices that are recommended to be applied to the use of adware, the most notable of which is securing informed consumer consent. The documents below present those best practices and an FAQ about them.

ITSA Best Practices for Adware

ITSA Best Practices - Frequently Asked Questions

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